Signs are everywhere. You can’t go to the end of your road without seeing a sign – with the name of the road on it. Signs are used for giving directions and for giving instructions, such as “no parking” signs or signs directing you to the parking meter payment point.
However, signs used for business purposes, while still signage in Edinburgh, are used to attract custom. Some signs are what are known as privilege signs which is a retail store sign provided by a manufacturer with the manufacturer’s branding on it. So you might see a pub with the name of the brewery next to the pub name. Coca-Cola uses a lot of privilege signs such as you might see at your local newsagents/convenience store.
Sign makers in Edinburgh also make a lot of signs for High Street businesses. You may want an elegant and stylish sign for your business or you may want something bold that will dominate your competition, or perhaps a combination of the two. If you need a sign for your business, you really need to sit down and discuss the various options with a sign maker. These companies make a considerable amount of signs – some do nothing else – and accordingly they have a lot of experience of what works and what doesn’t.
Of course, if your business is not on the High Street, but down a side street hidden from view, you can use signage to direct people to you. Some businesses may have a High Street position, but be prepared to rent you space on a side wall for the purpose.
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