The quality of your services or products won’t matter if you can't come up with innovative marketing strategies. And even though it feels old school, good business signage in edinburgh is an efficient and cost effective form of advertisement.
According to a FedEx survey, about 76% of consumers patronized a business they had never visited before based simply on its signs. This means that you are missing out on a lot of first-time customers and brand exposure if you don’t currently use signs.
Here are the tops reasons why signage is still important today.
Increase your brand exposure
Having a visible, high quality sign helps make your company stand out from the crowd. This increases your brand exposure and the chances of getting a hold of new customers.
Helps you save costs
One of the most cost-effective marketing strategies you can make is investing in signs. The initial investment may be substantial, but that is just a one-off payment needed for the sign makers in edinburgh to install it. And in return your business gets advertised 24 hours a day, all year round.
Serve as silent salesperson
An outdoor sign is a salesperson working for your company all day long. To make the signage effective, ensure the design is unique. You should also include your logo to reinforce your brand and recognition. This helps to serve as a primary link between you and your customers.
Serve as a guidepost
If the outdoor sign you exhibit is unique, it attracts people's attention and serves as a landmark. This differentiates your business from others in that area and automatically gives you the edge. Your business becomes the first point of recognition for tourists and newcomers.
Often, people ignore small and medium scale businesses. But with a properly designed external sign, this will no longer be a problem. Invest in professional signage now and help plant the seed for potential sales.
No comments:
Post a Comment