Professional Printing Will Impress Where Home Printing Won't

Printing has become much more accessible to the general public over the last twenty years, with the growth of home printers, and it is now even possible to print direct from some smartphones. However, while the quality might be all right for some everyday items such as printing off a shopping list or printing directions to a venue, you still need printing services in Edinburgh for the important things.

We are talking here about things like letterheads and business cards, and anything else that has to impress. A cheap looking letterhead or a business card printed on cheap card will certainly not create a great impression, leaving potential clients or customers to ponder about the quality of service or products that you offer. "You only have one chance to make a good first impression" is the old saying, and it is very true. Printers in Edinburgh will be able to produce for you letterheads and business cards that will impress and convey the right message.

If you need flyers and leaflets, professional printing in Edinburgh will produce far better results than trying to print them on your Epson or Canon. Certainly, you may be able to do it, but when you have leaflets or flyers printed you are trying to persuade people to take some sort of action that you want them to take. Cutting corners by saving a few pounds on printing is not going to create the impression that you want, and will probably lose you far more than the few pounds you save.

Some Basic Mistakes to Avoid When Ordering Signs

If you need signage in Edinburgh, you will obviously need to use a printer that specialises in signs because many printers don't actually produce signs as they don't have the equipment to handle it.

When ordering a sign to be produced, many people make some basic mistakes, which may not be obvious to them, but can nonetheless make the sign virtually useless. You have to remember that people don't have long to read your sign – a passing motorist will only have two to three seconds at most.

 

This means that your message must be clear and easily understood within that space of time. Your sign must tell the reader clearly what it is that you do or what you are offering. You need to use large clear fonts, and they must be professional looking, not some of the fancy fonts that can be found. However, don't use too many different fonts. Sign makers in Edinburgh will tell you that a sign should have no more than two.

A survey found that adding colour increass the impact of a sign by 78%. So by all means use bright colours, but make certain that your message can be read. Use a light background with dark lettering or the other way around, but remember that white on black is proven to be 7% harder to read than black on white. You are best off with a lighter background and darker print.

One other mistake is using all capital letters. This is something else that has been proven: upper and lower case is easier to read at a distance than all upper case.