Don’t Make These Mistakes When Having A Sign Made

If you need a sign made you will need to look for sign makers in Edinburgh, and there are a number of them. Now many different enterprises use signs: they are absolutely everywhere. In fact, it is a fairly safe bet that wherever you are at any given moment, apart from in your own home, there will be signs. You could be in the pub having a quiet drink, but there will be signs to the toilets, signs to the escape routes, signs about their prices, signs about the rugby on Saturday afternoon - and that’s just in the pub!

When you need a sign created, there are some pitfalls that you should avoid, not the least of which is failing to make your message clear. Seriously, this happens quite a lot, as any sign maker will tell you. This is especially the case outdoors where people who see your sign may only have to or three seconds to read it if they are travelling in a car. Your message needs to be brief and to the point and tell the viewer what you want them to do. Visit your store, turn left into the car park, book a holiday, or whatever.

Another very common mistake is using the wrong colouring. You see this all the time on websites where someone thinks that it is “smart” to use white lettering on a black background. That has been proven to be 7% harder to read than black on white. Your sign needs a light background and darker lettering. There is nothing wrong with using lots of colour around the sign, but the message needs to be easy to read.

Another mistake is using a font which is not easily legible. There are lots and lots of fonts, and some are really very pretty close up but almost unreadable from a distance. You need to choose the font that you use very carefully. Furthermore, don’t use ALL CAPITAL LETTERS! You may think it makes your message stand out, but it doesn’t. It is harder to read, especially from a distance, than using upper and lower case.